The Story Behind Innova
Where Persistence Met the Path Forward
In 2008, PT Cipta reached a pivotal crossroads, fueled by a bold ambition to expand beyond its signature chocolate powders and redefine accessibility within the bakery industry. The mission was clear: to create a brand that brought professional-grade ingredients within reach of every baker, yet the path to establishing this identity was marked by persistent challenges. Every proposed name was met with a cycle of rejections, testing the founder's resolve and pushing the search for a meaningful identity into a season of uncertainty.
The breakthrough finally arrived not in a boardroom, but during a moment of quiet reflection behind the wheel of a Toyota Innova. Our founder realized that the vehicle's spirit—defined by reliability, endurance, and its role in the journey of every family—perfectly mirrored his vision for a brand that serves as a dependable partner to the culinary community. The moment of clarity led to one final registration attempt that birthed the Innova legacy, a promise that continues to fuel our commitment to innovation and inclusive quality for every baker chasing a dream.
The Synergy of Purpose
In Indonesia, the Toyota Innova is more than a car: it is a symbol of endurance, reliability, and family. Our founder saw a reflection of his own mission to create a brand that every baker could rely on. He believed that premium ingredients should not be a luxury reserved for the few, but a standard accessible to the many. Innova was born to bridge that gap, built on the conviction that true innovation belongs to everyone chasing a big dream.
Three Core Meanings in One Name
In
(inclusive)
openness and accessibility for every baker
Nova
(new in Latin)
fresh ideas, new possibilities, better solutions
As a Whole
a bridge between innovative professional quality and everyday value
The Meaning Behind
the Coincidence
The Start
It began with something simple
When Innova was introduced, we launched with just one product: professional-grade chocolate sprinkles. It was a small but significant step toward bringing industrial-standard quality closer to everyday creators.
The Expansion
Growth driven by Innovation
That simple beginning quickly evolved. We expanded our horizons to include chocolate pastes, premium cake emulsifiers, and dip glazes, providing bakers with a comprehensive toolkit for consistency and creativity.
The Future
Evolution without end
Today, Innova continues to push boundaries. From specialized mooncake fillings to artisanal textures like diced peanuts, we continue to develop applications that honor tradition through modern innovation.
Today, Innova stands not just as a brand, but as a promise: that every baker deserves
access to top-tier ingredients without compromise.
Innova. Inclusive. Inspired.
That is the meaning behind Innova.
It was and always will be a story of innovation made accessible to everyone.
Produk INNOVA
Innova Keju Isian Roti
Bubuk isian keju premium dengan rasa gurih khas dan cocok untuk aneka aplikasi bakery.
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Innova Kacang Cacah
Kacang tanah panggang yang dipotong dadu, cocok sebagai topping maupun campuran adonan.
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Innova Pasta
Isian cokelat berbasis minyak dengan rasa cokelat premium dan tahan panas saat dipanggang. Cocok untuk isian roti, topping pastry, dan campuran adonan.
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Innova Pasta Hazelnut
Isian cokelat berbasis minyak dengan cita rasa hazelnut yang kuat dan tekstur lembut. Cocok untuk olesan, isian roti, atau topping.
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Innova Choco Crunchy
Isian cokelat berbasis minyak dengan rasa cokelat premium dan sensasi crunchy di dalamnya. Cocok untuk topping, isian, atau sebagai lapisan akhir.
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Innova Choco Premix Powder
Premiks bubuk cokelat siap pakai yang mempermudah proses pembuatan roti, serta memberikan rasa cokelat.
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Innova EKL
Emulsifier roti dengan aroma susu lembut, membantu memperbaiki tekstur dan rasa roti agar lebih lezat.
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Innova Bread Improver
Improver roti berkualitas untuk menghasilkan tekstur roti yang lebih lembut, bervolume, dan awet segar lebih lama.
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Innova Cake Emulsifier
Emulsifier kue premium dengan daya kembang maksimal dan stabil terhadap overmix, cocok untuk adonan bolu premium.
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Innova Dipglaze
Glaze premium untuk melapisi donat, kue, dan pastry agar tampak lebih menarik, manis, dan beraroma.
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Innova Meises
Meises cokelat premium tahan bakar untuk dekorasi yang memberikan tampilan menarik dan rasa cokelat nikmat.
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Innova Choco Chips
Choco chip berkualitas tinggi dengan rasa cokelat kuat dan tahan panas saat dipanggang.
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Innova Choco Button
Cokelat kancing premium dengan lelehan halus, cocok untuk dekorasi dan isian kue.
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Innova Gula Halus
Gula bubuk berkualitas untuk taburan, adonan, atau dekorasi kue, memberikan hasil akhir yang halus dan menarik.
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Innova Isian Durian
Isian premium tanpa pengawet berbahan dasar alami dengan stabilitas panggang dan tekstur lembut.
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Innova Pasta Kacang Hijau
Isian premium tanpa pengawet berbahan dasar alami dengan stabilitas panggang dan tekstur lembut.
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Innova Pasta Kacang Merah
Isian premium tanpa pengawet berbahan dasar alami dengan stabilitas panggang dan tekstur lembut.
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Innova Isian Durian Puree
Isian premium tanpa pengawet berbahan dasar alami dengan stabilitas panggang dan tekstur lembut.
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