The Story Behind Innova

Where Persistence Met the Path Forward

In 2008, PT Cipta reached a pivotal crossroads, fueled by a bold ambition to expand beyond its signature chocolate powders and redefine accessibility within the bakery industry. The mission was clear: to create a brand that brought professional-grade ingredients within reach of every baker, yet the path to establishing this identity was marked by persistent challenges. Every proposed name was met with a cycle of rejections, testing the founder's resolve and pushing the search for a meaningful identity into a season of uncertainty.

The breakthrough finally arrived not in a boardroom, but during a moment of quiet reflection behind the wheel of a Toyota Innova. Our founder realized that the vehicle's spirit—defined by reliability, endurance, and its role in the journey of every family—perfectly mirrored his vision for a brand that serves as a dependable partner to the culinary community. The moment of clarity led to one final registration attempt that birthed the Innova legacy, a promise that continues to fuel our commitment to innovation and inclusive quality for every baker chasing a dream.

SKU's in various category

The Synergy of Purpose

In Indonesia, the Toyota Innova is more than a car: it is a symbol of endurance, reliability, and family. Our founder saw a reflection of his own mission to create a brand that every baker could rely on. He believed that premium ingredients should not be a luxury reserved for the few, but a standard accessible to the many. Innova was born to bridge that gap, built on the conviction that true innovation belongs to everyone chasing a big dream.

Three Core Meanings in One Name

In
(inclusive)

openness and accessibility for every baker

Nova
(new in Latin)

fresh ideas, new possibilities, better solutions

As a Whole

a bridge between innovative professional quality and everyday value

The Meaning Behind
the Coincidence

01.

The Start

It began with something simple

When Innova was introduced, we launched with just one product: professional-grade chocolate sprinkles. It was a small but significant step toward bringing industrial-standard quality closer to everyday creators.

02.

The Expansion

Growth driven by Innovation

That simple beginning quickly evolved. We expanded our horizons to include chocolate pastes, premium cake emulsifiers, and dip glazes, providing bakers with a comprehensive toolkit for consistency and creativity.

03.

The Future

Evolution without end

Today, Innova continues to push boundaries. From specialized mooncake fillings to artisanal textures like diced peanuts, we continue to develop applications that honor tradition through modern innovation.