The Story Behind Innova
Where Persistence Met the Path Forward
In 2008, PT Cipta reached a pivotal crossroads, fueled by a bold ambition to expand beyond its signature chocolate powders and redefine accessibility within the bakery industry. The mission was clear: to create a brand that brought professional-grade ingredients within reach of every baker, yet the path to establishing this identity was marked by persistent challenges. Every proposed name was met with a cycle of rejections, testing the founder's resolve and pushing the search for a meaningful identity into a season of uncertainty.
The breakthrough finally arrived not in a boardroom, but during a moment of quiet reflection behind the wheel of a Toyota Innova. Our founder realized that the vehicle's spirit—defined by reliability, endurance, and its role in the journey of every family—perfectly mirrored his vision for a brand that serves as a dependable partner to the culinary community. The moment of clarity led to one final registration attempt that birthed the Innova legacy, a promise that continues to fuel our commitment to innovation and inclusive quality for every baker chasing a dream.
The Synergy of Purpose
In Indonesia, the Toyota Innova is more than a car: it is a symbol of endurance, reliability, and family. Our founder saw a reflection of his own mission to create a brand that every baker could rely on. He believed that premium ingredients should not be a luxury reserved for the few, but a standard accessible to the many. Innova was born to bridge that gap, built on the conviction that true innovation belongs to everyone chasing a big dream.
Three Core Meanings in One Name
In
(inclusive)
openness and accessibility for every baker
Nova
(new in Latin)
fresh ideas, new possibilities, better solutions
As a Whole
a bridge between innovative professional quality and everyday value
The Meaning Behind
the Coincidence
The Start
It began with something simple
When Innova was introduced, we launched with just one product: professional-grade chocolate sprinkles. It was a small but significant step toward bringing industrial-standard quality closer to everyday creators.
The Expansion
Growth driven by Innovation
That simple beginning quickly evolved. We expanded our horizons to include chocolate pastes, premium cake emulsifiers, and dip glazes, providing bakers with a comprehensive toolkit for consistency and creativity.
The Future
Evolution without end
Today, Innova continues to push boundaries. From specialized mooncake fillings to artisanal textures like diced peanuts, we continue to develop applications that honor tradition through modern innovation.
Today, Innova stands not just as a brand, but as a promise: that every baker deserves
access to top-tier ingredients without compromise.
Innova. Inclusive. Inspired.
That is the meaning behind Innova.
It was and always will be a story of innovation made accessible to everyone.
INNOVA Products
Innova Cheese Filling
Premium cheese filling powder with authentic savory taste, ideal for diverse bakery applications.
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Innova Diced Peanut
Roasted diced peanuts, ideal for toppings or dough mixes.
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Innova Paste
Premium oil-based chocolate filling with bake-stable quality, ideal for bread fillings, pastry toppings, and dough mixes.
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Innova Paste Hazelnut
Oil-based chocolate filling with rich hazelnut flavor and smooth texture, perfect for spreads, bread fillings, or toppings.
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Innova Choco Crunchy
Oil-based premium chocolate filling with a crunchy sensation, great for adding appealing texture to bakery and pastry products.
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Innova Choco Premix Powder
Ready-to-use chocolate premix that simplifies bread-making while adding rich chocolate flavor.
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Innova EKL
A soft, milk-flavored bread emulsifier that helps improve the texture and taste of bread, making it more delicious.
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Innova Bread Improver
High-quality bread improver for softer texture, greater volume, and extended freshness.
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Innova Cake Emulsifier
Premium cake emulsifier that delivers maximum rise and overmix stability, ideal for premium sponge cakes.
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Innova Dipglaze
Premium dip glaze that enhances the appeal, sweetness, and aroma of doughnuts, cakes, and pastries.
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Innova Choco Rice
Premium bake-stable chocolate sprinkles for attractive decoration and delicious chocolate taste.
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Innova Choco Chips
Premium chocolate chips with intense flavor and excellent bake stability.
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Innova Choco Button
Premium chocolate buttons with smooth melting characteristics, perfect for decoration and cake fillings.
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Innova Sugar Powder
Premium powdered sugar for dusting, mixing, or decoration that delivers a smooth and attractive finish.
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Innova Durian Filling
Premium filling without preservatives made from natural ingredients that offers baking stability and soft texture.
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Innova Mungbean Paste
Premium filling without preservatives made from natural ingredients that offers baking stability and soft texture.
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Innova Red Bean Paste
Premium filling without preservatives made from natural ingredients that offers baking stability and soft texture.
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Innova Durian Puree
Premium filling without preservatives made from natural ingredients that offers baking stability and soft texture.
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